Competitor Comparison

Why Compare Competitors

Knowing your own visibility score is useful. Knowing how it compares to your competitors is powerful. The Competitor Comparison feature shows you exactly where competitors appear and you don't, so you can prioritize the gaps that matter most.

Adding Competitors

1. Navigate to Competitors in the sidebar.
2. Click Add Competitor.
3. Enter the competitor's domain name and brand name.
4. Click Save.

How Many Competitors Can I Track?

The number of competitors depends on your plan:

• Starter ($49/mo) — 1 competitor
• Growth ($99/mo) — 2 competitors
• Pro ($149/mo) — 3 competitors

Choose your most direct competitors — the brands your customers are most likely to compare you against in AI search. See Billing & Plans for full plan details.

Side-by-Side Scores

After running an audit with competitors enabled, you'll see a comparison table showing:

• Overall visibility score for each brand
• Per-platform scores (ChatGPT, Perplexity, Google AI, Claude) for each brand
• Mention rate comparison — which keywords mention your competitor but not you, and vice versa

Scores are color-coded so you can quickly see where you lead and where you trail.

"They Appear Here, You Don't" Insights

This is the most actionable part of competitor comparison. For each keyword in your audit, 99Visibility flags:

• Competitor visible, you're not — the competitor appears in AI responses for this keyword but your brand doesn't. These are your highest-priority gaps.
• You're both visible — both brands appear. Check whether AI positions the competitor more favorably.
• You're visible, competitor isn't — you have the advantage here. Protect this position.
• Neither visible — an opportunity for both. If you act first, you'll own this space.

Using Competitor Data to Prioritize Fixes

Competitor insights feed directly into your Recommendations. When the engine detects a competitor appearing where you don't, it generates a "Competitor Gap" recommendation with specific content suggestions.

1. Review the competitor comparison after each audit.
2. Focus on keywords where your competitor appears and you don't — these are direct opportunities.
3. Check what content the competitor has that you're missing (topic coverage, schema, structure).
4. Implement the corresponding recommendation to close the gap.
5. Re-audit to confirm you've closed the gap.

Competitor comparison works best when combined with regular audits. Track the same competitors over time to see whether the gap is widening or closing.