Free course · 6 modules · 20 lessons · certificate

The free generative engine optimization course

Generative engine optimization, taught from the evidence. Learn how ChatGPT, Perplexity, Google AI, Gemini and Claude build answers about your brand, which fixes actually reach those answers, and how to prove it worked. Every lesson ends with a task on your own site and a graded check.

Lessons
20
Reading
3 h
Checks
20 + exam
Cost
Free

Your progress

Not started

0 of 20 lessons passed · 0 of 6 modules complete

Up next: What Is Generative Engine Optimization?

  1. M01How AI Answers Get Made not complete
  2. M02Measure What AI Says About You not complete
  3. M03Open the Door: Crawler Access not complete
  4. M04Fix the Facts AI Repeats not complete
  5. M05Engine Playbooks not complete
  6. M06Operate and Prove It not complete
  7. Cert
Start lesson 1

How the course works

  1. 01

    Read the lesson

    Each lesson teaches one problem end to end, with a worked example and the sources behind every number.

  2. 02

    Do the win

    Every lesson ends with a 10-minute task on your own site. You finish the course with work done, not notes.

  3. 03

    Pass the check

    Four questions, graded on our server. 75% marks the lesson complete and moves your timeline.

  4. 04

    Pass the exam

    20 scenario questions, one from every lesson. 80% issues a certificate in your name.

Curriculum

Start at the top, or open any lesson. Your timeline fills as you pass each check.

  1. Module 01 · 0/3 · Beginner

    How AI Answers Get Made

    Milestone: You can say which stage a visibility problem sits in, and which fixes can reach it.

  2. Module 02 · 0/3 · Beginner

    Measure What AI Says About You

    Milestone: You have a baseline audit and a canonical fact sheet to grade every answer against.

  3. Module 03 · 0/3 · Intermediate

    Open the Door: Crawler Access

    Milestone: You know which AI crawlers can physically reach your pages, and why the rest cannot.

  4. Module 04 · 0/4 · Intermediate

    Fix the Facts AI Repeats

    Milestone: Your site states every key fact once, the same way, everywhere it appears.

  5. Module 05 · 0/4 · Intermediate

    Engine Playbooks

    Milestone: You have an access matrix for every major engine and know which control governs each.

  6. Module 06 · 0/3 · Advanced

    Operate and Prove It

    Milestone: You have a 30-day plan with owners, dates and a baseline to measure it against.

  7. Final exam

    Unlocks when every lesson is passed

    20 scenario questions, one from every lesson. 80% to pass.

  8. Certificate

    Earned, not given

    Issued in your name with a public verification link and a one-click LinkedIn add.

A certificate you earn

Nobody gets this for scrolling to the bottom. Pass every knowledge check, then the final exam at 80%. The certificate is issued in your name with a code, a public page that verifies it, and a one-click LinkedIn add.

99Visibility Academy
No. 99V-XXXX-XXXX

Certificate of completion

Your name

passed every knowledge check and the final exam of

GEO Mastery: AI Visibility, Evidence First

6 modules · 20 lessons

Torch99

Issued the day you pass

Verify at 99visibility.com/academy/certificate/99V-XXXX-XXXX

See what is left before yours is issued

Questions

Is the GEO course free?
Yes. All 20 lessons, the knowledge checks, the final exam and the certificate are free. You need a free 99Visibility account only to sit the exam, so the certificate can be issued in your name.
Do I need an account to take the course?
No. Read every lesson and pass every knowledge check without one; your progress is saved in your browser. Create a free account when you want to keep progress across devices or sit the final exam. Progress you earned before signing up carries over.
How is the certificate earned?
Pass all 20 lesson knowledge checks, then pass the final exam at 80% or higher. Answers are graded on our server, the exam draws a new set of questions each sitting, and you get three sittings per 24 hours.
Can someone verify my certificate?
Yes. Every certificate has a unique code and a public verification page showing the name, the date it was issued and the exam score. One click adds it to your LinkedIn profile.
How is this different from other GEO courses?
It teaches what the evidence supports. Most published GEO tactics were tested on documents already inside an AI model's context, and the best-designed tests found them ineffective or harmful. This course leads with the fixes that hold up: crawler access, rendering, and getting your facts right and consistent.

Put the course to work on your brand

Run a free audit across ChatGPT, Perplexity, Google AI, Gemini and Claude, and see which AI crawlers can reach your site.

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