Understanding Your Score

The Score Formula

Your visibility score (0–100) is a weighted average of four metrics:

• Mention Rate (40%) — what percentage of your keywords get a response that mentions your brand.
• Accuracy Rate (30%) — of the mentions, what percentage is factually correct.
• Sentiment (15%) — is AI positive, neutral, or negative about you.
• Citation Rate (15%) — does AI link back to your website.

Score Ranges

Range	Level	What It Means
0–39	Critical	AI doesn't know you or is spreading wrong info. Act now.
40–59	Warning	AI knows you exist but coverage is patchy or partly wrong.
60–79	Good	Solid visibility. Room to improve citations and close gaps.
80–100	Excellent	Strong across platforms. Focus on maintaining and monitoring.

Per-Platform Scores

Each platform is scored separately because they work differently:

• ChatGPT — uses training data. Rarely cites sources. Citation rate will be low here.
• Perplexity — searches the web in real-time. Always cites sources. Best place to improve citation rate.
• Google AI — uses Google's search index + AI. If you rank well in regular Google, you'll likely score higher here.
• Claude — training data only, no web access. Conservative — lower mention rate but higher accuracy when it does mention you.

How to Improve

Go to your Recommendations page. Start with High-priority, Low-effort items for quick wins. Re-audit after implementing 3–5 fixes.