15 Things to Fix Before AI Forgets Your Brand

The GEO Checklist Every Brand Needs

AI platforms are answering questions about your brand right now. Are the answers correct? This 15-point checklist covers the specific actions that improve how AI platforms describe, cite, and recommend your business.

What's Inside

1. Verify your FAQ schema markup — AI extracts FAQ content more reliably than any other format.
2. Check what ChatGPT says about your pricing — The #1 hallucination category is pricing. Verify it's accurate.
3. Search your brand on Perplexity — Perplexity cites sources. If you're not cited, your content isn't citation-worthy.
4. Add Organization JSON-LD — Help AI correctly identify your company name, description, and contact info.
5. Create a dedicated comparison page — AI loves structured comparisons. Own the "vs" narrative.
6. Write a quotable "About Us" statement — One paragraph that AI can extract and quote directly.
7. Add author bios to all content — E-E-A-T signals matter for AI trust.
8. Update content older than 6 months — AI platforms prefer fresh, recently-updated information.
9. Add Product schema to your pricing page — Structured data reduces pricing hallucinations.
10. Create definitive "What is [X]?" content — Own the definition for your category.
11. Check your Knowledge Graph presence — Google's Knowledge Graph feeds multiple AI platforms.
12. Add statistics with citations — AI quotes specific numbers from authoritative sources.
13. Structure content with clear headings — H2/H3 hierarchy makes content extractable.
14. Create numbered lists and step-by-step guides — AI extracts ordered content more effectively.
15. Monitor your brand weekly — AI responses change. What's accurate today might be wrong next week.

Who This Is For

Marketing managers, founders, and SEO professionals who want to ensure their brand is accurately represented across AI platforms. No technical expertise required — each item includes what to do and how long it takes.

Start Implementing Today

After downloading the checklist, run a free AI visibility audit to see your current score and prioritize which items to fix first.